TikTok is introducing a fresh option that enables them to lessen the volume of AI-made content appearing in their timelines. This move comes as the service disclosed that it now features over 1 bn AI-generated clips.
Pilot Phase and Launch
This change is in a pilot phase over the coming weeks before a full-scale rollout. This advancement aligns with a rise in AI content, spurred by new video-generation tools.
AI Proliferation Online
Studies have shown that nearly 10% of the quickest rising content creators on a popular video site exclusively feature clips produced artificially. A considerable share of this material is classified as low-quality AI content, a term for inferior, mass-produced content that is typically illogical or dreamlike.
“We know from our community that many people appreciate content made with AI tools, from AI artwork to informative clips, and we intend to give people the ability to see more or less of that, depending on their own choices,” commented a company executive.
Volume and Proportions
The service announced that there are presently over a billion videos on its network tagged as made with AI. In total, in excess of 100 m media items are submitted to the service daily, making clips made by AI a minor part of its total content library.
Customizing Your Feed
Viewers will be able to reduce or increase the amount of AI-generated videos they see by using the topic control option in the platform and selecting “AI-generated content”. Further subjects that currently be adjusted under the filter cover current affairs, fashion, beauty, and movement.
Content Labeling and Policies
TikTok’s guidelines mandate creators to label convincing artificially created content, and it bans harmful deepfakes of celebrities or emergencies. Any authentic-looking artificial content that is unmarked can be removed under its community policies.
In addition, the service will henceforth add an artificially created label to content made using its own AI tools, or flagged by an collaborative effort for recognizing artificial media. This step is intended to help prevent users from attempting to evade the tagging system.
AI Literacy Programs
TikTok is additionally introducing a two million dollar awareness program for experts and organizations to create learning resources about responsible artificial intelligence. This program will benefit educational bodies focused on teaching computer science.
Content Safety Approach
TikTok has supported its content review process, amid controversy over proposals to lay off a large number of review team members in Britain. TikTok is set to cut 439 jobs in its user protection division in its British office, with worker representatives and online safety experts voicing alarm that staff are being displaced by AI moderation.
A trust and safety lead stated that human moderation would continue to be important, but AI can protect employees by filtering out the most graphic content before it is viewed by humans. TikTok announced a 76% decrease in disturbing and violent content seen by human moderators over the last 12 months due to the use of its machine learning processes.
It is vital to combine humans and technology to keep the platform safe,” she said. “We’ll have people as part of that process, but we further consider it’s very important to reduce exposure to harmful content as quickly as possible, which is why a lot of the machine support is proving valuable process content quickly.”
